With a huge rise in smartphone sales I put together an article for istrategy about the importance of having a mobile strategy.
It looks at the growth of the space over recent years, unveils some impressive stats about future predictions, and explains the different options available to businesses when choosing what experience they wish to give to their consumers.
Mobile app downloads set to rise to nearly 183 billion by 2015 and be worth $25 billion
Full article: Why You Need A Mobile Strategy →
Leave a comment if you have any questions about the article or mobile strategy.