Project Brief
The UK marketing team were looking for a technical solution for their Google pay per click (PPC) campaign. The objective was to drive users to a landing page explaining about Nokia Music and allow registrations from the same experience, instead of forcing new users through the long 10+ step process.
Solution
Working closely with the design team we set about constructing the landing page. The key functionality was the registration form which was modified from some previous work I had done to shorten registrations from 10+ steps to only 2. After creating a bespoke version of the form to fit within this scenario it was just a case of pulling it all together.
Results
The campaign was a great success driving new users through to the music store. At its peak there was a 33% conversion rate and lowest Cost Per Acquisition (CPA) was £1.29 well below they typical user price Nokia had been used to paying.
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